CASE STUDIES
The Dominguez Firm
Challenge: To rank first for the most competitive injury search terms in the most competitive market.
Solution: A content heavy strategy, creating webpages around ancillary topics and using tangential keyword clusters. Optimized the website technically- site speed, interlinking, link equity. Implemented internal webpage hierarchy for landing pages. Optimized multiple attorney profiles in the top legal directories- Avvo Justia, Findlaw, et al. Lead an aggressive backlink acquisition campaign. And A LOT MORE.
Results: Top ranking spots on Google for the most competitive keywords in the personal injury market.
Search is location based. Sample rankings- Personal injury lawyer Los Angeles, Personal injury law firm Los Angeles, Car accident lawyer Los Angeles, Auto accident lawyer Los Angeles.
Just from these personal injury keyword search terms, taking the average search volume of 100K and the average cost per click $500, that’s a $50 Million monthly value to show up at the top results without fail and would cost 600 Million per year to do so with Google Ads, and this is just for one D.M.A.
McElfish Law Firm
Challenge: At the time, the current site had low search visibility. How to get the search engines to reflect the firm’s real world expertise.
Solution: Developed a new website. Using correct site architecture, silos of the individual practice area categories, essentially as own homepages with their own keyword sets. lnterlinking to pass link equity from sub categories to main categories. Increased backlink acquisition. Developed content pages for all practice area categories. A social media strategy with content and optimizations.
Results: Reflected expertise and authority in search engines, especially Google. The firm prominently shows up for local searches and map pack results. Boosted web presence. Steady increase in calls and form fills.
Isaacs and Isaacs
Challenge: Needed to get more inquiries and clients.
Solution: Reverse engineered competitors backlink profiles. Acquired similar backlinks where applicable. Built attorney profiles in legal directories, local directories, and low hanging fruit. Built content around long tail keywords. Optimized technical website elements and UX.
Results: Google Map pack listing for their service area cities. Increased keyword rankings for competitive search terms. Increased organic traffic to website >300%. Increased visibility and views to Google business page, increasing phone calls and signed clients.